Augmented reality provides real-time store and shopping deal information in a leading mall

The Challenge

The client was looking for ways to improve their customer experience through a real-time store and deal locator.

BeetleRim Solution

BeetleRim built an AR application to help the customer navigate as they are walking through the mall. The application internally uses cloud-based AR related services and overlays this information on the mall maps.

At any point, the user can point to a store and experience the various stores available around that place, including navigational directions once they select the store of their choice.

Business Benefits

  • Customer experience in the mall improved by over 15% in subsequent surveys.
  • Customer satisfaction increased overall footfall to the mall.
  • Additional information about ongoing shopping deals was provided as a service, helping the store sales to be promoted.
Augmented reality provides real-time store and shopping deal information