The Challenge

As part of the marketing initiative for an e-commerce major, BeetleRim was required to perform sentiment analysis for a select number of construction-related blog sites. The results of sentiment analysis were to be passed on to marketing teams, who would potentially use them to build on the blog content and use this to drive traffic to their own e-commerce site.

Many of the references to construction-related blogs were also to be maintained and monitored for developing marketing content. There was also a requirement to monitor article-related sentiments.

BeetleRim Solution

• Build a repository of sites that have blogs on the construction industry.
• Apply sentiment analysis algorithms on the blogs and report them based on efficiency score.
• Have marketing teams use the score to identify value addition by promoting the e-commerce site or their products through the blog site.

Business Benefits

• Having an easily accessible list of blog sites with relative scores had greatly improved the marketing team’s attention to specific sites and improved their site traffic through the blog pages.
• Increased the overall e-commerce site traffic.
• Improved product-specific marketing activities through the blog sites and drove traffic to specific product pages.