In the used car sales process, the purchaser always has an upper-hand in terms of the information, and tends to compare available cars in the dealership to similar models in the vicinity. The client identified that this comparison could be a potential cause for lost opportunity. The need, therefore, was to build a car availability database, segregated by location.
Information was sourced from many different e-publishing sites on used car dealerships. BeetleRim built an integrated reporting capability based on the car model, geography and other dimensions. Scraping interfaces were provisioned for near-real-time data.