For this e-commerce client, Google Page Analytics were a good source of information, as it gave them the ability to derive intelligence. In addition, following up on the source of the traffic helped site development by carefully nurturing the source. Another important feature was the capability to drive traffic to a specific category or product or home page – as needed.
The problem they faced was the need for clearer information from website analytics, specifically to identify:
BeetleRim sourced Google analytics data through API calls and had well-defined ways to use this information across different dimensions. The marketing team received the daily information and the same was stored in analytics databases to allow to periodic trend reviews.